CLIENT: Instituto
AGENCY: LApiz leo burnett
ROLE: ART DIRECTION

Problem: A new generation of Latinos was searching for the American Dream. But found something far more challenging: reality in Trump’s era.   Instituto, an organization dedicated to Latino education, needed to remind its students that any dream is still possible.

Idea: We compiled and recycled from diplomas to acceptance letters of old Instituto students, to create a notebook made entirely of Latino success stories. A blank canvas to inspire the next generations.